Read on as we explores the reasons why multi-touch attribution hasn’t been widely implemented and why merchants and affiliates should join networks that offer robust MTA features.
Understanding mechanisms of tracking and attribution is crucial for affiliates and merchants alike. Here’s a breakdown of the key methods used by most affiliate networks.
In this blog post, we’ll delve into the top 5 benefits of multi-touch attribution for affiliates and merchants in affiliate marketing.
Consumer behavior has become a lot more complex to track, which is why multi-touch attribution has become increasing necessary for merchants to use to track sales.
