Multi-Touch Attribution in Affiliate Marketing: The Winning Model
Multi-touch attribution is the winning strategy for merchants who are serious about their affiliate marketing efforts. Find out why.
Multi-touch attribution is the winning strategy for merchants who are serious about their affiliate marketing efforts. Find out why.
Read on as we explores the reasons why multi-touch attribution hasn’t been widely implemented and why merchants and affiliates should join networks that offer robust MTA features.
Understanding mechanisms of tracking and attribution is crucial for affiliates and merchants alike. Here’s a breakdown of the key methods used by most affiliate networks.
In this blog post, we’ll delve into the top 5 benefits of multi-touch attribution for affiliates and merchants in affiliate marketing.
The scale of success of an affiliate marketing program can depend on your ability to understand the customer journey and accurately attribute conversions. That’s why attribution rules are so crucial.
Consumer behavior has become a lot more complex to track, which is why multi-touch attribution has become increasing necessary for merchants to use to track sales.